Just like adding alt text for SEO, the more data you can give Google about your image, the better. Speaking of keywords, metadata also helps search engines like Google understand your images better. It offers you a way to protect your images, and your copyright, in case anyone ever tries to use them without your permission.įor businesses with large libraries of images, metadata also helps with digital asset management, as you can more easily search for images based on keywords in the metadata. Wherever that image or video goes, the metadata goes with it.Īs a copyright owner, this is especially valuable. Metadata provides key details about image and video files that makes it easier for people and software to organize and understand them. When people talk about adding metadata to an image or video, they’re talking about IPTC data.

It’s where you can add contextual information, like the company who produced the image or video. IPTC data can be entered by you, the creator of the file.

Video metadata editor pc