Fingerprinting involves collecting details about your system’s configuration to build an identifiable fingerprint to track you across the web. Browser fingerprint - a more difficult beast to slay.A good thing is that you can turn them off.

The problem starts with third-party cookies - those are tracked by websites other than the one you are visiting, most often Google, Facebook, or an advertising service. Cookies - small bits of data that websites collect to keep track of your site activity, like where you’ve already logged in or when you have items in your shopping cart.But how is this possible? Feel free to blame these: So, users are being tracked online, we got that. So, those not using a secure browser put their data at risk. Cybercriminals are also always ready to get their hands on your private info. That’s why browsers can track and can sell user data to third parties. How much is it worth? Quite a lot to advertisers and marketing companies. With every click, you add to your digital footprint - the trail of data you leave when surfing the web. Don’t know which one to choose? Read along to find out. Is there a way to foil their efforts? Using a secure browser can be it. Online marketers mine your data and target you for sales. Some users may not be that privacy conscious, but the idea of a company seeing everything you do online surely isn’t attractive, right? Websites, Internet service providers (ISPs), and other third parties track your every click.

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